The Haunting New ‘Pluribus’ Trailer Wants Happiness at Any Cost

Everything we’ve seen from the new show from Breaking Bad and Better Call Saul mastermind Vince Gilligan has been a mystery—from cryptic teasers to an ominous conversation with the President himself, all we’ve really gotten a flavor of so far is that something has gone very, very wrong with the world, save for one woman (Carol, played by longtime Gilligan collaborator Rhea Seehorn). Now, we know a little more, and it’s only getting creepier.

Ahead of its launch in a few weeks, Apple TV has launched the first full trailer for Pluribus, giving us a slightly better picture of its strange world where everyone in the world is blissfully happy, save for seemingly just author Carol Sturka. Carol is rightfully freaked out, and not just because of the rest of humanity’s sudden positivity, but because humanity is seemingly ardent in figuring out how she can join the rest of them at any cost.

It’s not just the blindingly optimistic, almost zombified happy people that are giving the creep factor, though. This new trailer gives us a better look at the wider world around Carol, and it seems like whatever’s happened in the world to turn the rest of humanity this way, there was a major disaster beforehand—ambulances everywhere, cities and vehicles on fire, dead bodies; they’re all slowly but surely being cleaned up by cheerily marching hordes of people. People who then still stop at nothing but to acknowledge Carol and her difference the second she’s in public.

It’s a great vibe, and even with showing us much more of the show than we’ve seen already, it still barely gives anything away—and has us dying to see more of what Gilligan has cooking.

Pluribus hits Apple TV from November 7, kicking off with a two-episode premiere.

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